The design collection MOAM for HEMA is the perfect base for the Dutch wardrobe. The 20-pieced collection is designed by four designers from the collective MOAM with the design-principle “A comfortable and trustworthy collection for the Dutch consumer”. The collection was available since the 29th of September 2014 in more than 200 HEMA stores throughout The Netherlands.
The design collective MOAM for HEMA is assembled by initiator Martijn Nekoui and consists of fashion designers Dewi Bekker, Sanne Faber, Julie de Ruijter and Tess van Zalinge. The collective was coached by Frans Ankone (Avenue and Vogue), Peter Leferink (head design AMFI) and Mariette Hoitink (HTNK, Jeans School).
photography by Anne Claire de Breij